SXSW 2012

You’ve heard about the music. The parties. Sean Parker, Bruce Springsteen and Al Gore. The adventures of Rhapsody’s editorial team.

Meanwhile, everyone heard a lot about Rhapsody:  from Billboard, to the LA Times, to Pitchfork and all over the Internet. Before the first note was sung at the festival, Pitchfork recommended Rhapsody’s day party (featuring Washed Out, Zola Jesus, Caveman, Tanlines and Gauntlet Hair) as one of the must-see parties of the week. Once Interactive kicked off, syndicated columnist Eliot Van Buskirk wrote an item about Rhapsody’s product vision (which was covered by MusicAlly and Hypebot). Later,  Billboard and the LA Times  reported the on panel where Jon Maples, head of product, Rhapsody spoke about artist royalties on streaming services. Our concert was later covered by Pitchfork , and was the backdrop for an LA Times story profiling the management company who handled the business for bands performing there.
It was a fantastic week to see music, learn from peers and meet with partners. If you missed SXSW this year, you can live it vicariously on The Mix and on Pinterest.