Following one of the most-watched Grammy Award ceremonies ever, many artists saw a significant bump in demand among Rhapsody music service listeners, but none came close to Whitney Houston.
In the month leading into the awards, Adele was streaming three times as many tracks as any other artist nominated in any Grammy category, making this relative newcomer one of most popular artists on Rhapsody of all time. Sliced by total plays or plays per unique user, Adele was trouncing the competition and continued to do so following the awards. Her multiple Grammy wins spiked song plays by about 20 percent.
Rhapsody listeners also explored Grammy-winning new artists beyond the Pop and Rock genres. New acts saw a post-Grammy lift with Bon Iver, Best New Artist winner, being the third biggest post-Grammy gainer on Rhapsody, streaming 50 percent more songs the day following their win. Folk winners The Civil Wars doubled their pre-Grammy performance/win demand on Rhapsody as listeners took their album for a spin.
Outperforming even juggernaut Adele this weekend was the late Whitney Houston. Shortly following the news of her death, Ms. Houston’s catalog entered heavy rotation, with her songs streamed on Rhapsody nearly half a million times Saturday through Monday alone.